Our story

                              Henry Patterson founder of Not Before Tea

Not Before Tea is a British children’s lifestyle brand, based on the Adventures of Sherb and Pip, a story written by Henry Patterson when he was 10 years old (now 12).

The book sold thousands of copies when it was published in 2014. Not Before Tea, launched in the same year, is the fastest growing children’s lifestyle brand in the UK.

The collection, beautifully illustrated by artist Becky Down, is based on characters from the book including Vera Vole, Sherb the Owl and Billy the Cat.

We love our planet, so we use organic fabric and avoids plastics where possible and we use FCS accredited paper from sustainable sources for our printing and cards.

Henry’s story has been in the press at home and abroad including Forbes magazine, the world’s biggest business title. He has also made several television appearances.  He was the youngest person ever to be interviewed on CNBC’s breakfast business show Squawk Box, he was named One to Watch by the Independent in August 2014 and he appeared on The One Show with Richard Branson.

See Henry’s video adventures here


Not Before Tea has a growing number of celebrity customers and fans, who all love the enchanting story.

Richard Branson Caprice Alex



See more interviews with Henry on NBT-V