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Our story

Not Before Tea is a British children’s lifestyle brand, based on the Adventures of Sherb and Pip, a story written by Henry Patterson when he was 10 years old (now 14).

The book sold thousands of copies when it was first published in 2014. Not Before Tea, launched in the same year, is the fastest growing children’s lifestyle brand in the UK.

The collection, beautifully illustrated by artist Becky Down, is based on characters from the book including Vera Vole, Sherb the Owl and Billy the Cat.

We love our planet, so we have an organic fabric pouch collection, avoids plastics where possible and use FCS accredited paper from sustainable sources for our printing and cards.

Henry’s story has been in the press at home and abroad including Forbes magazine, the world’s biggest business title. He has also made several television appearances.  He was the youngest person ever to be interviewed on CNBC’s breakfast business show Squawk Box, he was named One to Watch by the Independent and he appeared on The One Show with Richard Branson.

Not Before Tea has a growing number of celebrity customers and fans, who all love the enchanting story.

Richard Branson Caprice Alex